Top 12 Google Analytics alternatives



You are aware of how crucial it is to be able to gauge and monitor the actions your potential customers take on your website. After all, it provides you with visibility into the effectiveness of your marketing initiatives. However, cumbersome analytics tools might make it challenging to find these insights. Although Google Analytics alternatives is the market leader, it might not always be the best option. You can feel overburdened by the data sampling, inadequate data (due to privacy concerns), and the interface’s steep learning curve.

10 Great Google Analytics

Google Analytics Alternatives

There are a few Google Analytics alternatives you can use even though Google Analytics is the most popular and complete reporting system for websites.

Focusing on Google Analytics can make a real difference to your bottom line



Website analytics are part of the CRM-powered marketing offered by HubSpot. You may get information on conversions, page performance, traffic sources, and more.

HubSpot CRM Review | PCMag

Mix panel

Because it was developed with the idea that user behavior speaks louder than page views, Mixpanel differs somewhat from other typical web analytics solutions. In light of this, you can create user flows that depict how customers utilize your goods and websites.

Mixpanel: Jobs | LinkedIn


People, journeys, trends, and retention are the four key data categories that Woopra focuses on. Understanding user behavior is key to defining the customer journey across several touchpoints and maximizing engagement and retention.

Woopra - Analytics - App Store - Akaunting


FoxMetrics elevates online analytics by enabling you to build unique data models, enabling you to perform more in-depth analysis than is possible with Google Analytics. In light of this, it works better as google analytics alternatives for more experienced users who are acquainted with SQL.

FoxMatrix Interviewer – Apps on Google Play

Piwik PRO Analytics Suite

If you want a Google Analytics alternative with cutting-edge privacy features, Piwik PRO Analytics Suite (PPAS) is a wonderful option. It’s a wise choice for industries like government, healthcare, and finance that must take extra care to protect consumer information.

Developer docs and guides — Piwik PRO Analytics Suite 16.26 documentation


Another excellent Google Analytics alternative is Gauges, which gives you a thorough understanding of the traffic to your website. It has attribution modelling tools that let you track the effectiveness of campaigns, assess revenue, and gain insights into customer journeys.

Top 9 (Free & Paid) Alternatives for Google Analytics

Google Analytics may provide you with a lot of information about your website, and its insights can help you make better marketing choices. There are other options to try if you don’t like the web analytics tool or its features.

We’ll look at some of our favorite paid and unpaid apps.



Semrush can monitor more than just your website traffic; you can also utilize the platform to research the trends and keywords used by your rivals. it is a paid tool and the key features are as follows:
Monitor traffic coming from many websites, including those of your rivals.
Identify the interests and brand preferences of users.

Semrush - Online Marketing Can Be Easy
Metrics for your subdomain to follow
Choose from any of our 3 premium options, starting at $119.95 per month, or try Semrush for free.


Heap can assist you in comprehending the methods and motives used by visitors to your website.
It has an option of free tool and key features are as follows:
Very effective product analytics.
Automatic event data capturing Create rules for each time a customer interacts with your website. Heap observes it and provides a thorough report.
Despite the fact that there are free options, you must interact with their sales team to obtain a tailored premium option.


This real-time free tool and its key features makes the claim that it is simple to use and comprehend.
Each time a visitor to your site views a gauge, it is updated.
Pay attention to visitor metrics.
You can try Gauge for free on a 7-day trial


Matomo places a strong emphasis on data security and privacy. The technology is used by more than 1.4 million websites in more than 190 countries. It’s a paid tool and key features are as follows:
Matomo tracks all user data, in contrast to Google Analytics, to provide reliable findings.
The information Motomo uncovers is entirely yours.
A trial is available for Matomo. Their monthly pricing tiers begin at $19 USD.

Guides - Analytics Platform - Matomo


If you’re serious about web analytics, there are several ways to keep tabs on both your own website and those of your rivals. Locate the google analytics alternatives program that best meets your requirements.
You can stop guessing and start making educated judgments about your marketing strategy and techniques with the correct analytics tool (or combination of analytics tools), all in the sake of improving your business.

Written by Fatims Hassan

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