A case study serves the purpose of describing a challenge that affects the prospects of business success while proposing solutions that you used to overcome those challenges.
Case studies may differ in terms of their scope and attention to details with regards to the potential issues and the solutions being proposed or used. Moreover, they can be in many different forms like video, white paper, blog post, etc.
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Generally, a case study aims to tell the story of a successful business partnership between a vendor and a client. For instance, you may highlight how your client achieved success in generating the number of leads or gained revenues with the help of services you offer. This will help increase your brand credibility and authority.
The following considerations should be taken into account to craft a compelling and effective case study
1) Introduction:
The first and most important step in a case study is articulation and identification of the problem that you helped address.
2) Context:
It is important to provide the background or contextual information when creating a case study. So ensure that you have sound and accurate knowledge of the issues faced by a client that you helped overcome. It should reflect that you are well-versed with the case study problem.
3) Proposed solutions and recommendations:
The solutions and recommendations need not only be specific and to the point but should also explain why they are chosen.
4) Articulate the objectives of your case study:
It goes without saying that one should identify the key objectives of a case study. Business case studies are normally employed to emphasize or underscore the significance and value of a company’s products and services.
Therefore, your first step when creating a case study is to determine the objective or goal of the subject you’re featuring. Put simply, what will the client have succeeded in doing by the end of the piece?
Your case study can focus on one of the following client objectives:
- Complying with government regulation
- Lowering business costs
- Becoming profitable
- Generating more leads
- Closing on more customers
- Generating more revenue
- Expanding into a new market
- Becoming more sustainable or energy-efficient
5) Determine the medium of your case study:
An important next step in a case study is to determine the format in which to present your story. It can be in many forms, like video, white paper, or simple description in word form.
This will allow you to tell your story in many compelling ways unlike a written one page that can only be posted on a Facebook page. Thus, you can consider making an infographic case study, podcast case study, following case studies
6) Carefully decide the intended case study candidate:
Creating an effective case study takes more than just providing information on your previous projects. In fact, one main aspect of it is to choose the right candidate to tell your story. You should choose a candidate who is passionate and enthusiastic about your services.
In addition, you should also secure the candidate’s permission. To this end, you should look for the candidates who have exemplary knowledge of your company services and products and are all praise for you.
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