It is shockingly simple to start a blog post. Blogs can be started by People of Any Skill Level. It is one of the reasons it is so well-liked. Creating an online presence used to need some knowledge of web design, but blogging has made it much simpler.
What is a blog post?
Any article, news story, or how-to that is posted in a website’s blog area is referred to as a blog post. A blog post often addresses a particular subject or question, is informative in nature, has between 600 and 2,000 words, and includes other media types including pictures, videos, infographics, and interactive charts.
You and your company can share ideas, opinions, and narratives on your website via blog postings on any subject. They may assist you in increasing brand recognition, credibility, conversions, and profits. Most significantly, they may assist you in increasing traffic to your website.
However, you must first understand how to create a blog before you can start writing content for it. Let us get started.
How to Start a Blog
- Recognize your target audience.
- Investigate your rivals.
- Decide the subjects you will cover.
- Define your unique perspective.
- Choose a blog name.
- Make a domain for your blog.
- Install a CMS, then set up your blog.
- Make your blog’s appearance unique.
- Make your first blog entry.
Recognize your audience:
You should have a firm knowledge of your target audience before you begin writing your blog article. Ask them questions such, “What do you want to know?” What will strike a chord with them?
Here is where the process of developing buyer personas is useful. When choosing a subject for your blog post, consider the knowledge you have about your customer personas’ interests.
If your readers are millennials trying to launch a company, for example, you probably don’t need to give them advice on how to get started on social media since most of them already know how to do it.
Nevertheless, you could want to provide them with advice on how to change their social media strategy (for instance, from a more informal, personal strategy to a more business-savvy, networking-focused strategy). You may produce material regarding the subjects your audience really needs and desires by adjusting like that.
Investigate your competitors to start a blog:
What more effective approach to get inspiration than to study your well-established rivals?
Popular blogs with a lot of positive feedback are worth looking at since their execution and strategy are what helped them gain reputation. Not to imitate these components, but rather to develop a better understanding of what readers value in a high-quality blog, is the goal of doing this.
When doing a competitive analysis, you should consider several factors:
Visuals: Consider the logo, color scheme, and topic of the blog.
Copy: Examine the competition’s writing tone and style to determine what people like.
Topics: Determine the subjects that their audience are most interested in discussing.
Decide the subjects you will cover:
Choose a subject you want to write about before you begin. As you begin to develop your preferred blogging niche, the subject may initially be rather broad.
Asking yourself questions such, “Who do I want to write to?” is one technique to identify themes to write about.
How well do I comprehend this topic?
Is this subject relevant?
Define your unique perspective to start a blog:
What unique viewpoint do you provide that distinguishes you from the competition? This is crucial for establishing the future course of your blog, and there are several options available.
What distinctive expertise—or thought leadership—do you bring to the subject?
What issue would you fix for the audience?
Will you provide your thoughts on hot topics for discussion?
instruct your readers on a task?
Original research comparisons or sharing?
You get to choose the distinctive stance you’ll take on many subjects.
Choose your blog name:
You have the chance to be imaginative and come up with a name that will give visitors a sense of what to anticipate from your blog. To help you select a blog name, here are some suggestions:
Maintain an easy-to-say and spell blog name.
Your brand message should be linked to your blog’s name.
Keep in mind the needs of your intended audience.
Consider utilizing a blog name generator if you still want more help.
Check to see whether the name you think of is available before choosing it since it can reduce your exposure and mislead visitors who are seeking for your material.
Make a domain for your blog:
A domain is a component of the nomenclature used in web addresses to identify your website or a particular page of your website online.
www.yourblog.com will be the domain for your blog. You may put any name between the two periods if it doesn’t already exist on the internet.
Would you want to set up a subdomain for your blog? If you currently run a catering service at www.yourcompany.com, you may start a blog at blog.yourcompany.com. In other words, your company.com’s subdomain for your blog will be in a separate area.
Some CMS systems provide subdomains as a free service, allowing you to host your blog on the CMS rather than your company website. For instance, it may seem as follows: yourblog.contentmanagementsystem.com. However, you must register the subdomain with a website server in order to make it part of the website for your business.
Install a CMS, then start a blog:
A CMS (content management system) is a software tool that enables users to create and maintain websites without having to write them from the ground up. CMS solutions can manage domains (the location where your website is created) and subdomains (where you create a webpage that connects to an existing website).
CMS Hub is used by HubSpot clients to host online content. A self-hosted WordPress website on a hosting platform like WP Engine is another popular alternative. After you’ve decided on a CMS and a domain or subdomain for your blog, you’ll need to choose a web hosting provider.
Make your blog’s appearance unique:
Once your domain name is set up, you should tweak your blog’s design to suit your brand and the topic of the material you want to provide.
Green could be a hue to consider when starting a blog, for instance, if you write about sustainability and the environment.
Make sure the article matches the website in terms of look and topic matter if you currently administer a website and are creating the first post for that website. There are two methods to accomplish this:
Logo: The name and logo of your company may be used here to inform blog readers of who is responsible for the content’s publication. However, it is entirely up to you how strongly you want to brand your site.
The “About” Page You may already have a paragraph under “About” that briefly describes you or your company. This more general message is expanded upon on your blog’s “About” page. Consider it the company’s mission statement that also acts as the mission statement for your blog.
Make your first blog entry:
The content is all that is required after your blog is set up. The content is what will lure your readers in and keep them coming back, even if the style and layout are entertaining and operationally vital. So, so how exactly do you go about writing one of these intriguing articles?
How to Write a Blog Post:
It’s time to compose your first blog post now that you’ve mastered the technical and practical information. And no, this isn’t the place to say, “Welcome to my blog!” or otherwise introduce yourself and your new site. I’ll talk about this subject. I’ve included my social media handles below. Please follow me, would you?”).
Start a blog by writing on a narrowly focused subject that appeals to a tiny portion of your target audience. The phrase “low-hanging fruit” refers to this.
Right, it doesn’t make any sense. If more people are looking for a keyword or subject, you should get more readers as a result.
What makes a good blog post?
Make sure you have the answers to questions like “Why would someone stay reading this full blog post?” and “What makes our audience come back for more” before you start writing a blog.
An excellent blog article is first and foremost fascinating and instructive. Blogs should provide readers with information and solutions to problems they are facing, and you need to accomplish this in an engaging manner.
It’s not enough to only respond to someone’s inquiries; you also need to provide practical advice while maintaining an appealing tone. For instance, your post’s beginning ought to grab the reader’s attention and entice them to read more. Then, utilize examples to keep your audience engaged in what you have to say.
Blog Format Guidelines to start a blog:
- Include H2s to arrange ideas.
- Centre your images
- Add alt text.
- Keep your sentences clear and concise.
- Use media with purpose.
Include H2s to arrange ideas
When writing your blog posts, it is crucial to break up paragraphs into parts so that readers can quickly discover what they need.
If you are just getting started, concentrate on the main H2s you want to address; as you go along, you will be able to branch out into more specific sub headers organically.
Centre your images
This simple technique may make your material appear more professional with minimal work. By centering your photos, you may prevent readers from looking elsewhere while they are reading.
When transferring from a PC to a mobile device, centering also seems better. A picture that is centered will continue to be the primary attraction when formatting shifts to tiny displays or windows.
Add alt text
Make sure the alt text for the photos you previously centred includes a description.
Search engines like Google may crawl and rank your blog article higher when it has image alt text as opposed to sites without it. If the incorporated keywords match the original search terms, it may help direct people to your blog article.
Along with SEO elements, picture alt text benefits users by enhancing accessibility. When used in conjunction with assistive technology, picture alt text may be spoken aloud to help individuals appreciate it even when they are unable to view the images themselves.
Shorten and clarify your sentences.
Make sure readers can easily comprehend your goal before you start writing the blog post’s content.
It is not essential to fill your piece with extraneous facts, and chances are readers will find your work to be more valuable if you keep it brief.
Use media with a purpose
Add multimedia elements to your blog article when appropriate to break up the monotony.
A blog page containing pictures, videos, polls, music, or slideshows will be more appealing to readers than one with just black and white text.
Additionally, it makes it more engaging and raises your on-page SEO (SEO).
Do you want instances of actual blog entries right now? View a sample of what your first blog post may look like depending on the subject you pick and the intended audience.
Write your blog post!
We explained how to create your outline previously in the article, so we will briefly review the key ideas here.
The body should now be included as you have previously listed your key headers and subheadings. Write about what you currently know and, if required, conduct extra research to obtain more details, instances, and statistics to support your arguments. When citing other sources, provide due credit. When you do, always seek for reliable information that will persuade readers to read your content.
You may also use this as a chance to add individuality to your writing. Blog entries do not have to be just factual; they may also include entertaining tales and even comedy if it helps you to communicate your thoughts. Additionally, it influences the development and upkeep of your blog’s brand voice.
If you struggle to connect phrases, you are not the only one. Do not give up. It might be difficult to find your “flow,” but there are several tools to make the process easier.
Proofread your post
Do not forget to edit your posts; it is an essential element of blogging.
Ask a colleague who is attentive to grammar to copy edit and proofread your article. You may also think about utilizing The Ultimate Editing Checklist or a cost-free grammar checker like Grammarly.
To help you with your arguments, add photographs and other visual components.
After you have completed editing the grammar, turn your attention to adding blog post components besides text. There is much more to write a blog than just content; here are some more components to support your arguments:
For your post, choose a relevant and eye-catching photograph. The success of your blog material depends more than ever on the graphics since social networks give content with photographs a higher priority.
An ugly blog article is disliked by everyone. Additionally, a post’s structure and arrangement, in addition to its images, contribute to its aesthetic attractiveness.
You will see that header and sub-headers, which are styled consistently, are utilised to break up long blocks of content in a well-formatted and aesthetically pleasing blog post.
Topics and Tags
Specific, publicly visible keywords that characterise a post are called tags. They also provide users the option to search your blog for further articles in the same category. Do not make each post the subject of a long number of tags. Instead, consider developing a blog tagging strategy.
Consider tags to be “themes” or “categories,” and choose 10 to 20 tags that include all the major subjects you want to discuss in your blog. Keep to them alone.
Upload your post into your CMS.
The moment has come to publish your blog article in your content management system after filling it out as completely as you could with optimal material.
You have the choice of publishing your material right away, keeping it as a draught, or setting a time for it to go live if you follow a posting schedule.