Making a suitable and creative business slogan is a real challenge for companies and businesses. It is one of the important tools with which people connect with your services and products. So, keeping all this in mind you need to choose a slogan wisely.
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To create an eye-catching slogan first you need to brainstorm. No one can understand your business better than you. You can discuss your business idea with your team, family, friends, or even customers and spend some time gathering and conjuring up ideas. You can think of sayings, words, phrases, idioms, and feelings that might illustrate your business.
Here are some examples of how to write attractive slogans by using idioms, feelings, saying, and phrases from well-known multinational companies and brands. Here are three simple steps through which you can make innovative business slogans.
Clarify your business goals.
Identifying your business goals is one of the fundamental steps in making a catchy business slogan. Therefore, you need to get them right. Not sure what your business goals are? Here’s a quick exercise to help you get things done.
Where do you see your business in the next 4 to 10 years? How would you have impacted your customers? Your business aim is achieved, once you answer these questions. Answering these questions will guide you a good start in creating best business slogan.
When you have identified your business goals, the second step in the process is to come up with creative ideas for your business slogan. To this end, you will have a brainstorm and naturally many ideas will jump at you. Your job is to just write them down.
Note the words that communicate the emotion(s) you want your brand to elicit from your audience. Then jot down those ideas into phrases by developing logical connections. At this point, don’t bother about keeping each phrase at a minimum number of words.
Select the one that is the most appropriate
By now you will have sufficient phrases to choose from, critically and carefully assess them. You can even try saying them out loud to get a feel of how it sounds. It is always rewarding to engage others and ask for their opinion.
Try to keep the newly generated business slogan short. If it’s unnecessarily long, avoid words like “a” or “an”.
Finally, ask yourself: Is it memorable? Does it communicate the unique value proposition of my brand?
If your answer to these questions is ‘yes’, then you have yourself a brand new business slogan.
Here are some examples on how to write catchy slogans.
- Play on a popular phrase (Adidas: Impossible is nothing)
- Keep it concise and powerful (Apple: Think different)
- Use figure of speech (Mazda: Zoom Zoom)
- Insert your brand’s name (Dunkin’ Donuts: America runs on Dunkin’)
- Fill with courage and strength (L’Oreal: Because you’re worth it)
- Make it poetic (Motorola: Hello Moto)
- Pause a question (California Milk Processor Board: Got milk?)
- Use words that glee (Disneyland: The happiest place on Earth)
- Engage your customers (Lay’s: Betcha can’t just eat one)
- Embrace phrases kindred with a problem your business resolves (Verizon: Can you hear me now?)
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