What is copywriting? Copywriting guide: use CTA, hashtags, content writing for websites, keyword research, follow SEO guidelines. Copywriting Vs Content Writing.
What is Copywriting?
It is the art of writing various types of text, including articles, blogs, social media posts, emails, etc., for the purpose of advertising. It is done with the purpose of persuading people to take a specific action. So, A good copywriter is one who follows the copywriting guide that moves the audience to take action.
A Copywriting Guide for Social Media
Most copywriting is done for social media platforms to promote businesses and sites. So, social media copywriting is an essential part of any marketing strategy and is what compels the followers to take action. An important thing to keep in mind while doing it for social media is to keep the target audience in mind.
Here are some copywriting guidelines for social media platforms that you should follow:
Start With the Main Idea in Mind
Presenting the main idea to the audience is the key thing when doing social media copywriting. Make sure your main point is interesting and clear to your audience. Before writing, gather the ideas, research well, and know how to compel to present to the audience.
Call to Action (CTA) is perhaps the sole purpose of copywriting. People have seen your post and they just scrolled down. So, It means that your copywriting was not up to the mark to persuade them. So, CTA plays a very important role in copywriting for social media. Tell your audience what they should do after reading your post.
Use the Right Tone
Your tone could be professional, excited, or funny depending upon the type of content for which you are copywriting. But you just have to choose the right tone and be consistent with it. So, The best way to keep the audience engaged is to write in an active voice.
Keep it Short and Simple
People always avoid reading content that is long so you should keep the content short but not skip the main idea. If you keep your posts short then you get more audience to read them. Avoid the use of jargon words, keep it simple so that people can understand your content at glance.
Hashtags are used to indicate the topic of your post. It makes it easier for people to find your content, so you should use it in your copywriting. So, Do some research and find out which hashtags people are people mostly using.
What is Content Writing?
Content writing is the act of planning, writing, and editing content for digital marketing purposes. It has various forms, but in essence, it comes down to creating content for digital platforms and for marketing purposes. So, Content writing for social media includes writing blogs, articles, and scripts for videos and podcasts.
Content Writing for Websites
A website content writer is one who specializes in providing relevant content for the website and has a specific target audience in mind. Having knowledge of SEO is also very important for a website content writer.
Here are some tips for content writing for websites:
- Adhere to the SEO guidelines.
- Be concise, and clear, write in simple and easy words.
- Add the relevant links.
- You must write relevant, informative, and engaging content.
- Write short paragraphs and structure your content properly.
- Do a proper topic and keyword research.
- Use the keyword in the first 150 words of your topic.
- Use headings, bullet points, and highlight the important points.
- Use more images in your content.
- Come up with unique content. Try not to copy the content from other sites.
- Proofread and check for grammatical errors.
- Prefer using an active voice more.
Copywriting Vs Content Writing
|Copywriting is done with intent to persuade readers to take action.||Content writing is mostly done to inform, educate and engage the readers.|
|Copywriting is all about persuading the audiences.||Content writing is all about educating or entertaining audience.|
|It is done when creating paid ads or sponsored text content.||It is done when creating organic website content.|
|It is typically short as compared to content writing.||It can be short or long depending upon the type requirement of the topic.|
|Conversational tone is used in copywriting.||The tone is mostly keep formal in content writing.|